“Gateway to New Possibilities”
The Faculty of Communication Arts at Kasem Bundit University (KBU) is tasked with the oversight of the IMCC. As a means of expanding research in the field of international marketing communications, particularly in terms of global emerging markets in the Middle Eastern, Central Asia and African nations, the International Marketing Communication Center (IMCC) was founded.
This was done in order to allow for the expansion of business concerns in those markets by Thai entrepreneurs. Accordingly, it is our desire to create even more opportunities for Thai entrepreneurs in predictable and realistic ways. Further, it is our objective to share expertise concerning business and marketing best practices with colleagues and collaborators globally, from the public as well as private sectors.
1) Vision:
(1) To be an expert in International Marketing Communication Research
(2) To be a connecting point which connects Thai entrepreneurs to World emerging markets
2) Objective:
(1) To provide knowledge about International Marketing to Thai entrepreneurs
(2) To create a platform to connect Thai entrepreneurs to International Markets
(3) To enhance Thai SME’s capacity in an International level
(4) To accelerate Thai economy by increasing export rate
(5) To be a high qualified research agency in the context of International Marketing research in the field of new emerging markets
3) Mission:
(1) Provide knowledge about International Marketing to Thai entrepreneurs
(2) Select high quality Thai products to be presented to International Markets
(3) Find potential public and private organizations as potential business partners to connect
with Thai companies
(4) Exchange practical business knowledge with partners from public and private organizations
(5) Conduct research in the field of International Marketing between Thailand and other countries
4) Organizational Chart:
Director: Assist.Prof. Suthep Dechacheep (Ph.d.)
Deputy Director: Alhuda Chanitphattana (Ph.d.)
R & D Director: Assist. Prof. Tortrakool Ubolwatra (Ph.d.)
Accounting Manager: Ajarn Punyarat Wathong
Creative Activity Manager: Ajarn Manaskarn Insang
Art Director : Ajarn Borilux Boonyarattapan
5) Target Destinations:
- 1. United Arab Emirates (UAE)
- 2. Sultanate of Oman
- 3. Kingdom of Bahrain
- 4. Saudi Arabia
- 5. Central Asian & African Countries
6) Previous Projects:
Seminar : สร้าง Connection กับนักธุรกิจไทย – ดูไบ เริ่มต้นอย่างไร?” (2018)
Business Trip : Business Networking Thai – Dubai 2019
Business Trip : Business Networking Bahrain – Oman 2019
Seminar : ราชอาณาจักรบาห์เรน…โอกาสใหม่ของคนไทยในตะวันออกกลาง (2019)
Seminar : Expo 2020 Dubai…and Investment Opportunity of Thai Businesses in UAE (2021)
Business Trip : Business Matching Thai – UAE 2022 022022022022022022
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec
7) Contact us :
Address : International Marketing Communication Center (IMCC)
60 Kasem Bundit University Romkloa Road Minburi Bangkok, 10510
Thailand
Email : alhuda.cha@kbu.ac.th and punyarat.wan@kbu.ac.th
Tel.: +6682 663 0243
Facebook : IMCC Kasem Bundit
